Smokey Bones
Authenticity is everything when it comes to Barbecue. Smokey Bones needed a complete brand over-haul to bring its image more in line with its flavors. Borrowing from a vast collection of colloquial signage examples, it was looking back at the roots of barbecue that Smokey Bones found its future.
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By building a brand that is limitless in its experience, the inquisitive diner is bound to discover something new with every visit. The new Smokey Bones reflects a carefree lifestyle, with an environment that beckons consumer loyalty.
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Interactivity was crucial in establishing an engaging experience. By physically affecting applications of the brand, both the patron and the staff add to the collage and dialogue of Smokey Bones.
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Various Smokey Bones brand applications:
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By building a brand that is limitless in its experience, the inquisitive diner is bound to discover something new with every visit. The new Smokey Bones reflects a carefree lifestyle, with an environment that beckons consumer loyalty.
____________________________________________________________________________________
Interactivity was crucial in establishing an engaging experience. By physically affecting applications of the brand, both the patron and the staff add to the collage and dialogue of Smokey Bones.
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Various Smokey Bones brand applications: