Bags facilitates hassle-free travelling by handling personal luggage from its point of origin to its final destination. The aesthetic focus of the Bags brand is functional typography and effective wayfinding. The straightforward color scheme and universally recognized icons help Bags fit into a particular niche, as well as stand-out in a crowded airport.

Old Brand



New Brand


Logo: Forest Young


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Ease-of-use.
The Bags website aimed to achieve this by guiding the user through its
site undeterred by unnecessary visual stimuli. A conscience effort was made to bring power to the user via an intuitive display and engaging wayfinding. View Site

Credits: Forest Young, Renda Morton