Glatting Jackson was pitching the state of Florida for the recently approved renovation to the
historic William Bartram Scenic Highway. The cover needed standard, signifying information
on it, but otherwise was up to the proposing agency.

The open road is shown as something that is limitless in its splendor and beauty. It shows the
open highway as a means of opportunity and exploration. It also equates a personal relationship
that Glatting Jackson has formed with the highway, being there and placing themselves within it.